Go With Online Social Networking in Your Beauty Business
The internet is one of the biggest tools you can use to leverage Online Social Networking for your beauty direct sales business’s success. Where else can you have push-button access to over a billion people – and mostly for free? The internet removes time and geographic boundaries, and allows you to reach individuals you never would have had access to. If you’re not using the internet as a sales channel, you’re making a huge mistake.
Many direct sales companies have already realized that the future of their business is online, and they provide tons of resources to enable web-based sales. These resources might include:
-Consultant websites.
-Online sales materials such as order forms, digital catalogs, etc.
-A system and platform for conducting Virtual Parties or sales events.
If your company offers these tools, set everything else aside (including this report!) and get up and running RIGHT NOW. Each day you are not online is a day a competitor is stealing your potential customers. Go claim your slice of the World Wide Web immediately, and then come back and finish reading.
If your direct sales company doesn’t offer a complete suite of online sales tools, it’s still possible to make this channel produce for you. Here’s how:
- First, check out your company’s web-based sales policy- You may find that you are not allowed to sell via a website, or that there are other restrictions. It’s better to find those out now instead of building your own website, only to find out you’ve violated a sales agreement.
- Start small. You don’t have to take over the whole web in a day- Try creating a simple site where you can take re-orders from existing customers, and let them know they can now email you their orders. You can always build, but if you try to take on too much at once, you can easily become overwhelmed.
- Host a virtual party- You know your Aunt Ellie who always said she’d hold a party for you, but has never been able to because she lives in Iowa and you’re in Florida? Ask her to host a virtual party. This can be done via Skype (skype.com) in real time, or via a dedicated website where guests ask questions, place their orders, and interact at their convenience. (If your company doesn’t have an online catalog, ship a box full to Aunt Ellie and ask her to distribute them for you.)
- Keep in contact- A blog where you post regular tips, specials, and other information and resources related to your business is a great way to get people coming back for more. Become an expert in your field, and you’ll be the one they turn to when they need to buy.
Doing business online isn’t that much different than the way you’ve been working up until now. The same principles of customer service, integrity, and honesty work just as well – if not better – in a virtual world. It’s just a new channel and a new opportunity, one you can’t afford to miss out on.
Did you find this article helpful in anyway? If so, it would mean the world to me if you would share it with others!!! And, share your comments below!
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Jodie Michelle
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